Award Winning Film. Every 7 minutes a child is being bullied on the playground. The noise of bullying echoes across our nation every day. The cries of victims fill the halls and school yards in every town. The goal of the bully is to take advantage, and take control over, the victim. Bullying is here because we accept it, normalize it, and accept it. The good news is that the behavior of a bully is learned and can be unlearned.